The Recipe: Delicious is the Mood
The client desired an app design of a personalizable moodboard that is focused on food and beverages only. The goal is for the user to search for recipes, party ideas, and everywhere in between. As backend APIs collect customer data, the user’s homepage would start to suggest posts that would be relevant to the user. If a user clicks on a post, they would be able to view the recipe/supplies list needed to create the featured items, and even select complementary items via filter tags right on the page.
The Process
This work consisted of a logo design which consisted of a hand drawn chef’s hat done in Adobe Fresco and the lettering and composition done in Adobe Illustrator. The color palette and font pairings was left to our imagination; partially arbitrary in the decision for the palette, but we also wanted to ensure a high contrast to follow Web Content Accessibility Guidelines (WCAG).
